Frequently Asked Questions
What is journalist outreach?
Journalist outreach is the process of pitching journalists to get coverage in published media. When done properly, the strategy gets you media mentions (and backlinks) from top online publications.
There are several popular journalist outreach services. HARO is the best-known one. It's where journalists from top publications go to get answers to their queries. Pitching these journalists is one of the best, most reliable ways to get high-DR backlinks. It's a big part of what we do at BLNKR.
What are Whitehat backlinks?
Google and other search engines have a set of rules. Strategies that break these rules - like buying backlinks directly - are "blackhat". They can lead to a loss of search engine positions, Google penalties, low traffic, etc.
At 4jam we only get you whitehat backlinks. That's because we pitch journalists with quality information instead of paying them. Search engines love the links we build.
Can't I pitch journalists myself?
You definitely can. But, be warned that pitching journalists means checking the Internet 3-5 times a day to respond to queries in real-time.
Our clients - C-levels, CMOs, founders - find it's easier to hire our team of journalists to pitch on their behalf. As an added bonus, we know exactly what to say to get wins and backlinks for you.
How many links can you build per month?
We can comfortably get you up to 50 links per month using journalist outreach. If you want more links than that, we can come up with a whitehat strategy that uses several technique - outreach, guest posting, etc.
How long does it take to get links?
It can take months to get a single journalist outreach backlink. That being said, we can deliver regular whitehat backlinks within 4-8 weeks of your subscription start date.
How does journalist outreach get me PR?
Journalists don't just link to your website. They also mention you in their articles and write-ups. This wins you free PR coverage when you sign up to a backlink subscription with us.